Email Newsletters
Asian Mart
(H Mart E-commerce)
Solely responsible for the design and execution of email newsletter visuals for Asian Mart’s e-commerce division, targeting over 120K customers. Collaborated with marketing to align visuals with sales goals, resulting in up to 50% increase in revenue per campaign.
2022 Loyalty Program Newsletter
Designed a branded email campaign to promote Asian Mart's loyalty program relaunch
2022 New Arrivals Featuring Email
Designed a seasonally-themed email campaign highlighting new summer arrivals. Focused on a cool, refreshing visual tone using light color palettes, soft gradients, and airy layouts to evoke a sense of brightness and ease
2022 Recipe Blog Newsletter
Created a culturally rooted newsletter centered around Samgyetang (Korean ginseng chicken soup) for summer wellness season. Integrated traditional Korean design elements such as earthy color tones, subtle textures inspired by hanji (traditional paper), and stylized typography to evoke authenticity and warmth
2023 Summer Sale
Developed a bold, vibrant email campaign for a seasonal K-beauty promotion. Used summer-inspired color palettes and large product hero shots to grab attention
2022 Back to school Newsletter
Designed a playful, school-themed campaign using a lined notebook paper background and custom school bus illustrations to evoke a sense of nostalgia and excitement for the new school year.
